Sending transactional emails in Moosend

Transactional emails (also known as relationship messages) are usually triggered by customer actions and, in order to be qualified as transactional, the primary purpose of the communication must be "[...] to facilitate, complete, or confirm a commercial transaction that the recipient has previously agreed to enter into with the sender".

The purpose of a transactional email is to convey information regarding the action that triggered it, but due to their high open rates, transactional emails can be a way of engaging customers. They achieve that by introducing or extending the email relationship with your customers and subscribers, by anticipating and answering their questions, or by cross-selling or up-selling products or services.

Triggered transactional messages include:

  • dropped basket messages
  • password reset emails
  • purchase or order confirmation emails
  • order status emails
  • reorder emails
  • email receipts

Moosend supports transactional email options and gives you the ability to include promotional messages within the body of transactional emails. To achieve this, you must enable SMTP in your account to send your transactional emails using our platform's SMTP service.