The very first step of the campaign creation process requires that you define the basic settings of your email marketing campaign. One of the first things you must fill out is the name of the campaign.
The text you enter in the Campaign name field is for internal use only. You are only using the campaign name to quickly and easily identify your campaigns. Your recipients won't see the campaign name you entered. Other fields such as the Subject Line of your newsletter or the "From" name are clearly visible to your recipients, so you should make sure to use the correct text or name.