Why would your newsletter ever be marked as spam

If you maintain a clean list, with subscribers who have opted-in to receive your newsletter and are currently anticipating your campaigns, then you shouldn't have any fear of having your email marketing efforts marked as spam.

Nonetheless, it's worth mentioning that there are two points that bear consideration, as both play a major role and can influence whether your campaigns end up on the junk, bulk, or spam folders of your recipients' email service.

The two factors you should keep in mind are:

A. Sender Reputation

Our platform is a hosted solution, which means that the campaigns you send out to your recipients are sent out using our own mail servers. A recipient's email client (e.g. Gmail, YahooMail, Outlook, etc.) will review the sender address of your campaign, among other things when deciding whether to accept or reject the email.

For this reason, it is important that you take advantage of the SPF and DKIM frameworks, with which our platform is fully compliant, as they boost your sending reputation by letting the recipient's email client know that you are sending your campaigns using our servers.

We have an amazing server reputation and excellent deliverability rates, so make sure that you set up SPF and DKIM and take advantage of them.

B. Message Content

Once your newsletters pass through the scrutiny of your recipient's email client (e.g. Gmail, Yahoo, Outlook, etc.), their content will still need to be subjected to special analyzing filters which help determine where your messages ought to be placed - the inbox is not the only option for these filters, but that's what you should be aiming for.

Available filters, such as SpamAssassin, are typical. For this purpose, our platform provides a content analyzer so that you can test how your newsletter fares against filters

SpamAssassin is by no means the only available filter, since there are quite a few proprietary ones, but they all have a common purpose: to prevent spammers from reaching inboxes. And that's what you should do too. Getting your recipient's attention is important and you don't want to end up inside a clutter of unsolicited emails. So make sure your content is relevant to what your subscribers expect.