Personalization Tags are fully customizable tags you use to personalize campaign content. These tags let you add dynamic content to your email marketing campaigns, which means that your newsletter content changes depending on the campaign recipients. For example, you can add a subscriber's name, a forward to a friend link, a personalized unsubscribe message, and so on to your campaigns. You can pull content about your recipients through the use of custom fields, such as name, age, location, or any useful data to collect and use inside your campaigns.
A. How personalization tags work
When you insert a personalization tag such as the Recipient Name tag #recipient:name# inside your newsletter, it will look something like this:
Hello #recipient:name#, I hope you are well!
When recipients of your email campaign open your newsletter, the tag will be replaced by the relevant dynamic content. For example, a recipient with a name John, should see something like this:
Hello John, I hope you are well!
Personalization tags can enhance each campaign you send out to look and feel as if you've personally designed it for your recipients.
B. Add a personalization tag
The quickest and most practical way to insert personalization tags in your newsletters is through the Campaign Editor. When you click a text item in your design, the text toolbar is displayed where you can select a personalization tag.
To add a personalization tag:
In the campaign editor, drag and drop a Text item in a layout. For this example, we use the text item but you can add any other item that can contain text.
- Click the Text item to display the text toolbar.
- From the Personalization Tags drop-down menu, select a personalization tag to add to your campaign.
Here are the available options:
Personalization tags (e.g. Recipient First Name, Email, etc.) you've added to your newsletter won't work on test campaigns because you don't use actual subscriber lists during testing.