Personalization Tags are fully customizable tags you use to personalize campaign content. These tags let you add dynamic content to your email marketing campaigns, which means that your newsletter content changes depending on the campaign recipients. For example, you can add a subscriber's name, a forward to a friend link, a personalized unsubscribe message, and so on to your campaigns. You can pull content about your recipients through the use of custom fields, such as name, age, location, or any useful data to collect and use inside your campaigns.
A. Understanding personalization tags
When you insert a personalization tag (such as the Recipient Name tag #recipient:name#) inside the content of your newsletter, it looks something like this:
Hello #recipient:name#, I hope you are well!
Recipients of your email campaign receive your newsletter with the tag replaced by the relevant dynamic content. For example, a recipient whose name you have gathered is John, opens your newsletter and reads the following:
Hello John, I hope you are well!
Personalization tags can enhance each campaign you send out to look and feel as if you've personally designed it for your recipients.
B. Adding personalization tags
The quickest and most practical way to insert personalization tags in your newsletters is through the Campaign Editor. When you click a text item in your design, the Text settings are displayed in the editor's right pane. In the Content tab, click the Personalization tags drop-down list to select different tags as shown below.
The following personalization tags are available by default:
- Unsubscribe Link
- Update Profile Link
- Forward to a Friend Link
- Double Opt-in Verification Link
- View in Browser
- Account VAT
- Account Email
- Account Address
- Account Company
- Current Date and Time
- Recipient Name
- Recipient Email
- Recipient Mobile
- Recipient Custom Field
Note: Personalization tags (e.g. Recipient First Name, Email, etc.) you've added to your newsletter won't work on test campaigns because you don't use actual subscriber lists during testing.