Add a link in your newsletter

We know that being able to add links inside your newsletter is of utmost importance. Not only do they become valuable tools of revenue by directing your subscribers to wherever you need to take them, but they also act as a source of information on how your subscribers interact with your campaign, via the statistics you get after your campaign has been launched.

After you have started defining the structure of your newsletter design you should also begin adding elements to it and fill it up with content. Transforming text into Links is an easy task as you're about to find out, but as is typical, our platform's Campaign Editor gives you a range of more creative options, like turning images into links, article images into links, or creating personalization links.  

So let's see how this can work:

A. Adding a Link
1. Drag and drop a Text Element in the Container of your choice.add_link_in_newsletter_1.png


2. Click on the Text Element you just added.add_link_in_newsletter_2.png


3. Type in the text of your choice in the available area.add_link_in_newsletter_3.png

Using related words or phrases to whatever the link will lead to, creates a sense of responsibility towards your recipients, but there is no need to hold your creativity back. Make sure it is something worth clicking on.

4. Select the text you want to act like a link.add_link_in_newsletter_4.png


5. Click on the Link button, located on the text editor area above your Text Element.add_link_in_newsletter_5.png

Alternatively, you can use the (Ctrl+L) key combo. A pop-up window appears.

6. Click on the Link Type drop-down menu, located on the Link Info tab of the Link pop-up.add_link_in_newsletter_new_6.png

You can choose between:

  • URL
  • Link to anchor in the text
  • E-mail

Β. Setting up a URL link

1. Choose the URL option from the Link Type drop-down menu, located on the Link Info tab of the Link pop-up.add_link_in_newsletter_new_7.png


2. Choose the appropriate option from the Protocol drop-down menu.add_link_in_newsletter_new_8.png

Your choices are:

  • http://
  • https://
  • ftp://
  • news://
  • <other>

3. Type in the URL to which you want to direct people, on the available URL field.add_link_in_newsletter_new_9.png


4. Click on the Target tab, located on the Link Info tab of the Link pop-up.add_link_in_newsletter_new_10.png


5. Choose the appropriate option from the Target drop-down menu.add_link_in_newsletter_new_11.png

The Target determines how the target of the URL you added will appear after the user has clicked on the link. Your choices are:

  • <not set>
  • <frame>
  • <popup window>
  • New Window (_blank)
  • Topmost Window (_top)
  • Same Window (_self)
  • Parent Window (_parent)

6. Click on the OK button when you're done.add_link_in_newsletter_new_12.png


Please note that, if you wish, you can also add personalization tags to your URL, by clicking on the Personalization Tags drop-down menu inside the Link Info tab.add_link_in_newsletter_new_13.png

Your choices are:

C. Setting up an e-mail link

1. Choose the E-mail option from the Link Type drop-down menu, located on the Link Info tab of the Link pop-up.add_link_in_newsletter_new_14.png

This option allows the subscriber to send an email by clicking on a link from inside your newsletter. Typically you'd use this alongside a "Contact us!" link, adding your contact email address, with a related subject line and body.

2. Type in the receiving email address on the available E-Mail Address field.add_link_in_newsletter_new_15.png

This is the email address that will be receiving the email.

3. Type in the subject of the email, on the available Message Subject field.add_link_in_newsletter_new_16.png


4. Type in the body of the email on the available Message Body field.add_link_in_newsletter_new_17.png


5. Click on the OK button when you're done.add_link_in_newsletter_new_18.png


Please note that, if you wish, you can also add personalization tags to your E-mail, by clicking on the Personalization Tags drop-down menu inside the Link Info tab.add_link_in_newsletter_new_19.png

Your choices are:

  • Unsubscribe Link
  • Update Profile Link
  • Forward to a Friend Link
  • Double Opt-in Verification Link
  • View in Browser


In addition to the above options, you can even set up Anchors inside your newsletter, which allows you to add some clever internal navigation inside your newsletter design. It's an incredibly practical application, especially if you tend to design long newsletters. Additionally, you can use other elements instead of text to act as links: images work nicely for this purpose and so does the available article element.