The Campaign Editor lets you add links in your newsletters. When recipients click these, they generate valuable information and statistics about how they interact with your campaigns. You can add a URL link, a link to anchor in the text, or an email link. In order to add these links to your newsletters, you must first add a text item that you can convert into a link.
Add text to display as a link
To add a text to display as a link:
- In the editor’s left pane, click the Items tab.
- Drag and drop the Text item to an empty layout in the editing area.
- Click the text item to display the Text settings in the editor’s right pane.
- In the Content tab, in the text field, enter the text by typing it directly or pasting the text.
- Select the part of the text that you want to use as a link. The selected text is highlighted in blue.
- Click
or press Ctrl+L on your keyboard. - In the Insert/Edit Link dialog, fill out the details for the type of link you want to add. You can add the following types of links:
- URL: links to a URL.
- E-mail: enables the subscriber to send a preset email.
- Anchor link: links to an anchor in the text. For example, anchor links allow you to quickly send subscribers to a Table of contents or add a simple back-to-top link.
Add a URL link
-
To add a URL link, in the Insert/Edit Link dialog, fill in the following fields:
- URL: enter the URL of the website that is loaded when a subscriber clicks the URL link.
- Text to display: enter the text that you want to display in the hyperlink.
- Title: enter the optional title that gives additional, advisory information about the linked URL.
- Open link in: select whether the website opens in the current browser window or a new window.
-
Personalization Tags: click the drop-down menu to add a personalization tag to your URL. You can select the following tags:
- Click Save.
Add an email link
-
To add an email link, in the Insert/Edit Link dialog, fill in the following fields:
- URL: enter the email address that is used as a contact when a subscriber clicks the email link. Enter the address in the format mailto:myemail@sample.com.
- Text to display: enter the text that you want to display in the hyperlink.
- Title: enter the optional title that gives additional, advisory information about the linked email.
- Open link in: select whether the website opens in the current browser window or a new window.
-
Personalization Tags: click the drop-down menu to add a personalization tag to your URL. You can select the following tags:
- Click Save.
Add an anchor link
You can also set up anchors in your newsletter, which allows you to add some internal navigation to your newsletter design. It's a practical application, especially if you tend to design long newsletters. Additionally, you can also use other items, images, and article items instead of texts to act as links.