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Using dynamic content blocks for cart abandonment, product recommendation, and browse abandonment

When using the Campaign Editor to create your newsletter, you have the option to use dynamic content blocks for cart abandonment, product recommendation, and browse abandonment. You can create, design, and reuse these blocks to pull information from a website, showing what your customers left in their baskets or looked at on your site, or suggest products that might interest them, based on what they are buying.


A. Create a dynamic content block
When creating your design's layout, you have the option to change a normal container into a dynamic content block. You must first connect your website to your account on our platform before you can fully set up any dynamic content block.

To create a dynamic content block:

  1. Add a container to your newsletter design.
    Note: You can use any container size except the 3 x 1/3 Containers and 4 x 1/4 Containers. 
    Dynamiccontentblockswithlabels.png
    Click here to view the image in full size
  2. In the editing area, hover your mouse over the container to display the Actions menu.
  3. Click Settings to display the Row settings in the editor's right pane.
  4. Scroll down to the Container Type drop-down list and select one of the following options: 
    • Normal: this is the default option. This is not a dynamic content block.
    • Cart Abandonment:  a repeatable container that pulls items that customers left in their shopping carts.
    • Product recommendationa repeatable container that pulls items and suggests products to customers based on browsing or purchase history, and customer attributes.
    • Browse Abandonment: a repeatable container that pulls items from your website that customers viewed without adding to their shopping carts.
    • RSS Campaign : a container that displays information from the RSS feed URL that you added in the Campaign settings of your RSS campaign.
      Note: Make sure you select the correct container in your campaign. If you've added a dynamic content block container in a regular campaign by mistake, it is possible that there'll be errors in sending your campaign.  This means that for browse abandonment or product recommendation, the campaign is sent with a random product and for cart abandonment, the campaign is not sent unless the recipient has added an item to the cart. 
  5. Edit the settings of your selected dynamic block. You can click the links above to provide you with details on how to set up each dynamic content block.  You can define its settings and select the website where it can fetch product information for its dynamic content.

B. Add, edit and remove items from a repeatable container

After you choose either the Cart Abandonment, the Product Recommendation, or the Browse Abandonment option, your container is automatically filled with dynamic items.
Dynamiccontentblockstags.png
These items change based on the current information on the website you connect to the particular dynamic container, via the Select website menu, and can be discerned by each #product:tag# tag that they contain.

You can freely add or remove items from a repeatable container. You can also re-add any items you have might have deleted.

Items that are placed inside a dynamic container, have an additional field in their settings called the Repeatable Element TagThis is already set for each item automatically present when the dynamic content container is created but must be defined by you for any new items that you add. 

Here is a list of items, along with their repeatable tags:

  • Code #product:code#
  • Price #product:price#
  • URL #product:url#
  • Category #product:category#
  • Title #product:title#
  • Manufacturer #product:manufacturer#
  • Image #product:image#

C. Save a dynamic content block

  1. In the editing area, hover your mouse over the container containing the dynamic content block to display the Actions menu. 
  2. Click Save. The Save custom container dialog appears.
  3. In the Container name field, enter the name of your dynamic content block. Make sure you give your dynamic content container a distinct name.
  4. Click Save to apply your changes.

D. Find and use a dynamic content block

  1. In the editor’s left pane, click the Layouts tab.
  2. Browse the dynamic content containers you've created represented by yellow icons right below the standard structures.
  3. Drag and drop your dynamic content container into the editing area.
  4. Edit the blocks as needed. Dynamic content blocks are fully customizable, and you can add or remove items just as you would for any other containers as necessary.

E. Delete a dynamic content block

  1. In the editor’s left pane, click the Layouts tab.
  2. Find the dynamic content container you want to delete and click the trash can icon.
  3. In the dialog that appears, click OK to continue deleting the dynamic content container. You cannot retrieve deleted containers.