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Connect your website to our platform

Our Website Connection script lets you record the actions your users perform on your website and connect those with campaigns for the ultimate personalization experience. It also allows you to connect our forms to your website pages and fine-tune when they will appear and to who making Lead Generation an extremely useful tool for the needs of your business.

Let's see how it's done:


A. Adding a new website 
1. Click on the Account icon, located on the right top corner of your Dashboard and then, choose the Websites option on the drop-down menu appearing.connect_website_to_our_platform_1.png

The first time you visit the Tracked Websites page you will be prompted to fill in your website's domain right away. Whenever you revisit the Tracked Websites page it will contain a list of the websites you have already added.

 

2. Click on the Add website button to add a new website to your list.connect_website_to_our_platform_new_2.png

 

3. Fill in the domain of your website on the Website Domain area and then click on the Submit button.connect_website_to_our_platform_new_3.png

Keep in mind that your domain name will only be used to view instructions on how to install and configure the relevant tracking script.

 

As soon as your website becomes connected and verified with your account in our platform and the first member is identified, a new email list will be created automatically, containing all upcoming identified subscribers of the website you have successfully connected.


B. Connecting your website 

By adding the code snippets that we provide to areas of your website HTML, you allow our platform to check what your site visitors are doing at any given time. These events can be later used to trigger the automation workflows you design, to create the ultimate personalization experience. If your website is based on a CMS or an e-commerce platform, you can use one of our practical plugins to achieve website tracking with just one click. 

You have three options: 
i) Connect your website using one of our platform's plugins.
ii) Connect your website with a custom installation, using the JS tracking library
ii) Connect your website with a custom installation, using the PHP tracking library.

Let's see some more details for each option:

i) Connect your website using one of our platform's plugins.

If you want to track the actions on your favorite e-commerce platform or CMS, you can use any of our available plugins and install the website tracking script with just one click.


1. Click on the Install connection script tab on the left.connect_website_to_our_platform_new_4.png

 

2. Click on the Install button, located next to each available plugin.connect_website_to_our_platform_new_5.png

 

ii) Connect your website with a custom installation, using the JS tracking library

If you have a custom installation, or if your favorite platform is not yet available on our plugin list, you can always install the website tracking library by using our configuration examples - just copy and paste the appropriate code snippet into your website HEAD tag.

1. Once inside your Install connection script page, tap on the Install button on the right of the Custom installation option.connect_website_to_our_platform_new_6.png

 

2. Scroll down and click on the Copy button, located below the appropriate code snippet, to copy the code for the JS library.connect_website_to_our_platform_new_7.png

 

When scrolling down, you will find various practical examples of how to take advantage of the tracking code to suit your various needs. Look at the short description underneath each title. The code snippets are located right below each description, below the code snippet area.

Your options are:

  • Identify Visitors

Click on the Copy button, located underneath the code snippet area. By clicking on the button you immediately place the code on your clipboard.connect_website_to_our_platform_8.png

    • Track Page View Events

Click on the Copy button, located underneath the code snippet area. By clicking on the button you immediately place the code on your clipboard.connect_website_to_our_platform_9.png

    • Track Item Added to Cart

Click on the Copy button, located underneath the code snippet area. By clicking on the button you immediately place the code on your clipboard.connect_website_to_our_platform_10.png

    • Track Order Completed Events

Click on the Copy button, located underneath the code snippet area. By clicking on the button you immediately place the code on your clipboard.connect_website_to_our_platform_11.png

    • Track Product View Events

Click on the Copy button, located underneath the code snippet area. By clicking on the button you immediately place the code on your clipboard.connect_website_to_our_platform_12.png

    • Track Custom Events

Click on the Copy button, located underneath the code snippet area. By clicking on the button you immediately place the code on your clipboard.connect_website_to_our_platform_13.png

Note that if you wish to use create automations based on user's actions such as an Abandoned Cart automation, you need to add the code for all the events mentioned above.


ii) Connect your website with a custom installation, using the PHP tracking library.

If your website requires a PHP tracking library, a solution for this case is also provided. You can see our complete guide on how to install website tracking by using the PHP tracking library with all the configuration examples you need.

 

Keep in mind that you can always check the verification status of your website or just delete a website if you no longer need it to be connected with your account.

About Our Platform's Website Tracking

Website Tracking
Our platform's website tracking is a web analysis service provided by Moosend Ltd. The data collected is made available to the client for actionable insights (reporting, segmentation and automations). Direct access to the data is only provided to the client through the use of our platform. The data may be used in anonymized, aggregated form from Moosend Ltd. for reporting purposes.

Visitor Tracking
Our platform website tracking uses proprietary, cookie-based, technology to track data on end-user page visits, product views, user cart and purchase information including but not limited to product quantity and pricing. Data collection at any of the above levels can be turned on or off by the relevant Moosend client. Our platform has no control over the status or information shared through its website tracking feature. More specifically the cookie-technology stores:

  • An identification number to uniquely identify a user's browser session.
  • An identification number to uniquely identify a browser. It is not possible to uniquely identify a device through this feature
  • An identification number to uniquely identify the relevant website.
  • Relevant flags to enable or disable certain library features including but not limited to the exit-intent functionality

Identifying Specific Users
Our platform's website tracking uses proprietary, cookie-based, technology to link the aforementioned data to a specific user identified by his email address. This setup allows for more accurate tracking of end-users by associating that user with the same ID over various sessions and devices. This functionality is called Identify. Specific user data collection as part of the identify functionality can be turned on or off by the relevant Moosend client. Our platform has no control over the status or information shared through its website tracking feature.