What is an Automation Workflow

It is impossible to be vigilant all of the time - some great opportunities are bound to be missed as you won't be able to stay on top of everything your subscribers do while keeping an eye out on everything your site visitors do. That is the reason we created Automation Workflows for you to take advantage of.

Our Automation Workflows are a series of automated events based on a specific trigger. A typical example would be having a series of emails sent to a contact as soon as they do something specific. Whatever puts the automation in action is what we call a trigger, and it can take many forms, like when someone subscribes to your email marketing list, or when someone purchases a particular product from your website.

The combined forces of Marketing Automation and Website Tracking will give you the power to send the right message to the right person, at the right time. 

How Automation Workflows work

Automation workflows are very simple to create. You simply set your trigger and the steps that follow it and activate the automation. You have a variety of triggers to choose from, from your own custom fields to a subscriber's birthday or campaign open, or events that take place on your website, like visits or product purchases.

As soon as the trigger you have set is engaged, the steps that follow it take place exactly as you have arranged. For example, you can design an automation workflow that sends a series of emails whenever one of your subscribers visits a particular page on your website. 

What you can do with Automation

Automation is not designed to just send out birthday coupons. It actually helps you streamline your entire communication and reduce the amount of time you spend on creating content. You can also connect your store to our platform and use automation to:

  • Inform, reward, and engage your subscribers 
  • Remind customers of the items they've abandoned in their cart
  • Encourage customers to complete their purchases
  • Recommend product with a personal touch
  • Customize order notifications
  • Follow up on purchases

Where to start 

You can start making your own automation workflow right now. However, you could take a look at our Automation Recipes, just in case you need a shortcut or if you would prefer to first check a few examples of how Moosend Automations can be put into action.

We created these to reduce your work in half by providing an ever-expanding list of the most sought-after automation workflows, from all-terrain to highly specific cases, to use or to get inspired by when you need to make one of your own.