If you decide that at some step of the automation process you want your automation to send out email campaigns, then you have to add a particular type of action which is called Then send email campaign. One of its parameters lets you set the campaign content that is sent out when the criteria for this particular action are met.
You do not need to have your campaign ready because you have several options to create the content for your campaign:
- Create campaign content using the Rich text editor
- Create a new campaign content in the Campaign editor
- Use existing campaign content in the Campaign editor
- Create a campaign from scratch