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Use conditional visibility to display content to specific recipients

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Moosend Support Team

The conditional visibility setting lets you show different campaign content to recipients that meet specific conditions. Using your ​custom fields, you can personalize your content and display it to a defined audience. For example, if you want to send a special offer to a few recipients, you can choose to show that specific promo to only a subset of your email list.

expand.png Add a visibility condition 

To add a visibility condition:

  1. In the editing area, hover your mouse over the layout that you want to set conditions on.
  2. Hover your mouse over the layout that contains a special offer or any personalized content and click Settings Row_settings.png.
  3. In the right pane, scroll down to the Conditional visibility section and click + Add Visibility Condition.
  4. In the New visibility condition dialog, in the Custom Field drop-down list, select the custom field you want to use as a condition. For example, City.
    Note: The available custom fields are based on your selected email list during campaign creation.
    conditional.png
  5.  In the Comparer drop-down list, select the appropriate comparer for your custom field. For example, is.
  6. In the Value field, enter the value for your custom field and click Save. For example, Rome.
    Important: For custom fields with Text data type, values with special characters such as #, \, :, and | are not supported. You have to press Enter before you can click Save. 
  7. To add more conditions, click + Add Visibility Condition again and specify the values.
    Note: You can add a maximum of 10 visibility conditions per layout.
    For example, you can select another Custom Field for Age, select is for Comparer, and enter 20 for the Value. Then click Save.
    You should see something like this:
    conditional_visibility_update.png
  8. To control the visibility of your layout, select one of the following options:
    • Show Block - displays the selected layout to your recipients.
    • Hide Block - hides the selected layout from your recipients.
  9. To specify whether your recipients need to meet all or any visibility conditions to display (or hide) the layout, select the corresponding option:
    • All - displays (or hides) the selected layout if a recipient meets all conditions.
    • Any - displays (or hides) the selected layout if a recipient meets at least one of the conditions.

In this example, if you select Show Block if All conditions are met, your layout containing the personalized content will only be visible to your subscribers with the value Rome in their City custom field, and 20 in their Age custom field. The layout will be hidden from recipients who do not meet both conditions. 

expand.png Edit a visibility condition

To edit a visibility condition:

  1. In the editing area, click ​​​​​​visibility.png to open the layout with a visibility condition.
  2. In the right pane, scroll down to the Conditional visibility section and click Edit_campaign_icon.png. 
  3. In the Edit visibility condition dialog, make your changes and click Save. 

expand.png Delete a visibility condition

To delete a visibility condition:

  1. In the editing area, click ​​​​​​visibility.png to open the layout with a visibility condition.
  2. In the right pane, scroll down to the Conditional visibility section and click trash_icon.png.
    A pop-up message appears on the page confirming that you want to permanently delete your visibility condition.
  3. Click Yes.