Every email campaign sent through our platform conforms with the CAN-SPAM laws to include a mandatory Unsubscribe link. You can add a personalization tag in the Campaign Editor, and customize its appearance.
To add an Unsubscribe link in a newsletter:
- Open the campaign you want to edit in the Campaign Editor.
- In the editor’s left pane, click the Items tab.
- Drag and drop the Text item to an empty layout in the editing area. We use Text in this example but you can choose any item that can contain text.
- Click the Text item to display the text toolbar.
- Enter the text that you want to display as an Unsubscribe link by typing it directly or pasting your text.
- Select the part of the text that you want to use as a link. The selected text is highlighted in blue.
Tip: You can use the text toolbar to edit or format the text such as changing its color, font, size, alignment, and other properties as needed. - Click Insert/Edit Link
.
- In the Insert/Edit Link dialog, in the Personalization Tags drop-down menu, select Unsubscribe Link.
- Click Save.
Note: You can also find the Unsubscribe Link option in the Personalization tags drop-down menu, in the text toolbar. When you select it, your design displays a tag #unsubscribeLink#.