Add an Unsubscribe link in a newsletter using personalization tags

Every email campaign sent through our platform conforms with the CAN-SPAM laws to include a mandatory Unsubscribe link. You can add a personalization tag in the Campaign Editor, and customize its appearance. 
To add an Unsubscribe link in a newsletter: 

  1. Open the campaign you want to edit in the Campaign Editor.
  2. In the editor’s left pane, click the Items tab.
  3. Drag and drop the Text item to an empty layout in the editing area. We use Text in this example but you can choose any item that can contain text.
  4. Click the Text item to display the text toolbar. 
  5. Enter the text that you want to display as an Unsubscribe link by typing it directly or pasting your text.
  6. Select the part of the text that you want to use as a link. The selected text is highlighted in blue.
    Tip: You can use the text toolbar to edit or format the text such as changing its color, font, size, alignment, and other properties as needed.
  7. Click Insert/Edit LinkAdd_link_icon.png.
  8. In the Insert/Edit Link dialog, in the Personalization Tags drop-down menu, select Unsubscribe Link.
  9. Click Save.

Note: You can also find the Unsubscribe Link option in the Personalization tags drop-down menu, in the text toolbar. When you select it, your design displays a tag #unsubscribeLink#.