Customize an email list's subscription or unsubscription settings

In Moosend, you can customize your email list's subscription and unsubscription settings.  You can set up redirection to a webpage after recipients click the verification link or unsubscribe from your email list. You can also customize the unsubscribe settings and type.

A. Redirect to a webpage after clicking the verification link

1. In the top navigation bar, hover your mouse over the Audience tab and click Email lists.
2. Click the name of the email list you want to edit.
3. In the left menu, click Set your settings.
4. Navigate to the Opt-in Settings section and select one of the following double opt-in settings:
   
   • Soft double opt-in - activates double opt-in for this list but continues sending to all subscribers 
   • Strong double opt-in - activates double opt-in for this list and only sends to verified subscribers 
5. To set up the verification email that your subscribers receive, fill out the following fields:
   
   • From - select the name that you want to display as the sender.
   • Subject line - enter the email message title, for example, Confirm your subscription to mailing list.
   • Message - check the default confirmation message. You can edit the HTML message in our editor. Make sure that you include the #VerificationLink# tag.
6. Click Save.
7. Navigate to the Landing page URL field, enter the URL of your confirmation page and click Save. This will be the page address that you want your new subscribers to be redirected to, after clicking the verification link.

B. Redirect to a webpage upon unsubscription

1. In the top navigation bar, hover your mouse over the Audience tab and click Email lists.
2. Click the name of the email list you want to edit.
3. In the left menu, click Set your settings.
4. You can set an unsubscription page redirecting your subscribers to your own unsubscription page instead of our platform's default one if you have chosen one of the following double Opt-in settings.
   In the Redirect page URL field, enter the page address that you want your unsubscribers to be redirected to, after unsubscribing from your email list.
5. Click Save.

C. Customize the Unsubscribe Settings:

1. In the top navigation bar, click and click Settings.
2. Scroll down to the Unsubscribe settings section and select one of the options:
   
   
   
   • Unsubscribe users from my account and never send to them - email list members who unsubscribe from your email list are set as unsubscribed from your entire account. 
   • When unsubscribing users from a list send to them from other mailing lists - email list members who unsubscribe from a specific email list are unsubscribed from that list only. You can still send campaigns to them using other email lists they are subscribed to.
3. In the Unsubscribe Type section and select one of the unsubscribe types available:
   
   • Single opt-out - allows your subscribers to unsubscribe from your list immediately by clicking on the corresponding link.
   • Double opt-out - allows your subscribers to confirm that they actually want to opt out from your list by redirecting them to an unsubscribe page first. Through this additional step, they can confirm they want to remove themselves from your list, minimizing accidental unsubscribes.
4. Click Save.