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Customize an email list's subscription or unsubscription settings

In Moosend, you can customize your email list's subscription and unsubscription settings.  You can set up redirection to a webpage after recipients click the verification link or unsubscribe from your email list. You can also customize the unsubscribe settings and type.

A. Redirect to a webpage after clicking the verification link

  1. In the top navigation bar, hover your mouse over the Audience tab and click Email lists.
  2. Click the name of the email list you want to edit.
  3. In the left menu, click Set your settings.customize_subscription_and_unsubscription_process_1.png
  4. You can set a confirmation landing page, redirecting your subscribers to your own landing page instead of our platform's default one if you have chosen one of the following double Opt-in settings:
    • Soft double opt-in - activates double opt-in for this list but continues sending to all subscribers 
    • Strong double opt-in - activates double opt-in for this list and only sends to verified subscribers 

      In the Landing page URL field, enter the landing page address that you want your new subscribers to be redirected to, after clicking the verification link.customize_subscription_and_unsubscription_process_2.png
  5. Click Save.customize_subscription_and_unsubscription_process_3.png

B. Redirect to a webpage upon unsubscription

  1. In the top navigation bar, hover your mouse over the Audience tab and click Email lists.
  2. Click the name of the email list you want to edit.
  3. In the left menu, click Set your settings.customize_subscription_and_unsubscription_process_4.png
  4. You can set an unsubscription page redirecting your subscribers to your own unsubscription page instead of our platform's default one if you have chosen one of the following double Opt-in settings.
    In the Redirect page URL field, enter the page address that you want your unsubscribers to be redirected to, after unsubscribing from your email list.customize_subscription_and_unsubscription_process_5.png
  5. Click Save.customize_subscription_and_unsubscription_process_6.png

C. Customize the Unsubscribe Settings:

  1. In the top navigation bar, hover your mouse over the Audience tab and click Email lists.
  2. Click the name of the email list you want to edit.
  3. In the left menu, click Your dashboard.
  4. In the top navigation bar, click Account_icon.png and click Settings.customize_subscription_and_unsubscription_process_7.png
  5. Scroll down to the Unsubscribe settings section and select one of the options:
    • Unsubscribe users from my account and never send to them - list members who unsubscribe from your email list are set as unsubscribed from your entire account. 
    • When unsubscribing users from a list send to them from other mailing lists - list members who unsubscribe from a specific email list are unsubscribed from that list only. You can still send campaigns to them using other email lists they are subscribed to.customize_subscription_and_unsubscription_process_8.png
  6. Scroll down to the Unsubscribe Type section and choose one of the unsubscribe types available:
    • Single opt-out - allows your subscribers to unsubscribe from your list immediately by clicking on the corresponding link.
    • Double opt-out - allows your subscribers to confirm that they actually want to opt out from your list by redirecting them to an unsubscribe page first. Through this additional step, they can confirm they want to remove themselves from your list, minimizing accidental unsubscribes.customize_subscription_and_unsubscription_process_new_9.png
  7. Click Save.
  8. customize_subscription_and_unsubscription_process_10.png