List of trigger events that can be automated

The actions your email campaign subscribers take inside your newsletter, or your website, set your automation workflow in motion - whatever it is that starts the chain reaction is what we call a trigger.

The available trigger events which you can use for your automation workflows are:

• When someone opens any campaign
• When someone opens a specific campaign
• When someone clicks on any link in any campaign
• When someone clicks on any link in a specific campaign
• When someone clicks on a specific link in a specific campaign
• When some people don't open my campaigns
• When some people don't click my campaigns
• When someone subscribes to any list
• When someone unsubscribes from any list
• When someone subscribes to a specific list
• When someone unsubscribes from a specific list
• When any custom field value is changed
• When a specific custom field value is changed
• When a custom field value is changed to a specific value
• When a specific date is reached
• When someone browses any page
• When someone browses a specific page
• When someone views any product
• When someone views specific products
• When someone adds any product to their cart
• When someone adds specific products to their cart
• When someone purchases any product
• When someone purchases specific products
• When someone exits any page
• When someone exits a specific page
• When custom event is recorded
• When someone submits any form or landing page
• When someone submits a specific form or landing page
• When any tag is added
• When any tag is removed
• When a specific tag is added
• When a specific tag is removed

You can use the various options to your advantage. Make sure to check how triggers are used inside your workflow.