The actions your email campaign subscribers take inside your newsletter, or your website, set your automation workflow in motion - whatever it is that starts the chain reaction is what we call a trigger.
The available trigger events which you can use for your automation workflows are:
- When someone opens any campaign
- When someone opens a specific campaign
- When someone clicks on any link in any campaign
- When someone clicks on any link in a specific campaign
- When someone clicks on a specific link in a specific campaign
- When some people don't open my campaigns
- When some people don't click my campaigns
- When someone subscribes to any list
- When someone unsubscribes from any list
- When someone subscribes to a specific list
- When someone unsubscribes from a specific list
- When any custom field value is changed
- When a specific custom field value is changed
- When a custom field value is changed to a specific value
- When a specific date is reached
- When someone browses any page
- When someone browses a specific page
- When someone views any product
- When someone views specific products
- When someone adds any product to their cart
- When someone adds specific products to their cart
- When someone purchases any product
- When someone purchases specific products
- When someone exits any page
- When someone exits a specific page
- When custom event is recorded
- When someone submits any form or landing page
- When someone submits a specific form or landing page
- When any tag is added
- When any tag is removed
- When a specific tag is added
- When a specific tag is removed
You can use the various options to your advantage. Make sure to check how triggers are used inside your workflow.