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How does the "When someone opens any campaign" trigger work

A trigger is the first thing you will need to set up when designing your automation workflow - we have several types of triggers available to choose from. The "When someone opens any campaign" trigger is aptly named, as it reacts when someone opens any of your campaigns by setting your workflow in motion.

The only parameter that you need to define on this type of trigger is whether the automation will be triggered for every open your subscriber makes, or whether it will be triggered on the first open only. You can choose either option from the available drop-down menu.open_any_campaign_trigger.png

After you are done, just click on the Save button to have your trigger ready and waiting inside your workflow.

This was your first step in order to create an automation workflow that will be triggered whenever someone opens any of your campaigns. Learn how to design your own automation from scratch, or move ahead with your current design by learning more about how to use the Conditional / Control steps or how to use Actions.