Insert a recipient custom field in a newsletter

You can transform your email marketing campaigns into friendly, personalized emails by adding information about your recipients. All the information you gather from your recipients comes in the form of custom Fields (e.g. gender, location, age, etc.). In Campaign Editor, you can use any of these custom fields as personalization tags in your newsletter design to create personalized emails.

To insert a custom field in your newsletter:

  1. In the editor’s left pane, click the Items tab.
  2. Drag and drop the Text item to an empty container in the editing area where you want the custom field to appear.
  3. Click the text item to display the Text settings in the editor’s right pane. 
  4. In the Content tab, click the Personalization tags drop-down list.
  5. Select the custom field you want to add to your newsletter design. The tag for the selected custom field appears in the text item.