Add a fallback value when using personalization tags

Using personalization tags is a great way of tailoring your campaigns and make them more meaningful and effective to your recipients. When your recipients don't have all fields in the email list filled out, you can add a fallback value to your personalization tags to make them work.

Tip: You can use any custom field you have created for an email list as a personalization tag, with a fallback value, where appropriate. You can also use personalization tags with a fallback value as needed, inside your newsletter. When different fallback values for the same custom field are added, the first one in the campaign is displayed for all of them.

To add a fallback value:

  1. Open the campaign you want to work on and go to the Set basic settings step.
  2. In the Subject line field,  click # and select a Personalization Tag from the drop-down menu. For example, select Recipient Name. NEW2personalizationtag.png
    The Recipient Name tag uses the Name field stored in the email list you are going to send this campaign out to. However, if your recipients don't have the Name filled out, you can add a fallback value to the personalization tag.
  3. To add a fallback value, add a pipe character | at the end of the personalization tag and then type a fallback value next to it. For example, we use the word friend as a fallback value of Recipient Name and it appears like this in the Subject line field:

    Try these new flavors #recipient:name|friend#

    Note: When the campaign is received, users with a value in the Name field of the email list selected for this specific campaign see their names appearing in the subject line. On the other hand, users that don't have a value in the Name field see the fallback value friend in the subject line. 
  4. Scroll down and click Next to save your changes and proceed to the next step.