While in the process of choosing the appropriate trigger for your automation workflow, you will be given the option to categorize the triggers so that you only use the ones relevant to your current design. One of the categories is called Lead Generation and it involves those triggers which have to do with events related to your Subscription Forms or Landing Pages.
1. Once inside the "Select a Trigger" pop-up window, click on the Lead Generation tab on the menu appearing on the left.
2. Choose between the two available triggers in this category.
The triggers that fall under the Lead Generation category are:
- The When someone submits any form or landing page trigger
- The When someone submits a specific form or landing page trigger