Our platform offers countless different options when it comes to getting reports about your email marketing campaigns. Checking how many of your subscribers were interested in a specific link is just one of the different report choices available.
Let's see how you can check how many subscribers clicked on a specific link inside your campaign and also look at some of the other options available in the reporting section of our platform.
Just follow the steps below:
A. Finding Link Performance
1. At the top of your Dashboard page, hover your mouse over the Reports tab to reveal the drop-down menu and then click on the Campaign Reports option.
2. Click on the name of the campaign that contains the link you want to check.
3. Tap on the Track link clicks tab on the vertical menu that appears.
B. Navigating the Click Map
1. Make sure you are on the Click map tab.
As you can readily see on the tab, the Click map is comprised of your campaign content, and overlaid are indications of how many clicks each link received.
2. The default Click Map option, Show All, displays various blue bubbles, located over the newsletter's available links.
The bubble size and number are an indication of how many times the link corresponding to it has been clicked by your subscribers.
3. Alternatively, click on the Hover option. This adds a transparent light blue bar over each link contained within your newsletter link, allowing you to view the number of links when you hover your mouse over each one.
Click on the three-dots icon at the top right of the Click Map, to download the information it contains as a pdf file.
C. Performance per link
1. Click on the Performance per link tab.
The Performance per link list shows you how many clicks each link from your campaign has received. The list contains all the unique links of the campaign.
2. Look at the bar graph beside each link on the list.
The graph contains both Unique Clicks and Total Clicks. Specifically, Unique Clicks correspond to the purple-colored part of the graph, whereas Total Clicks correspond to the dark blue-colored part. The two numbers that appear inside the light green part of the graph, inform you of the number of Unique/Total clicks respectively.
Click on the three-dots icon at the top right corner above the list of links, to send the information to your account's email as a CSV file, or to download it as a pdf. Note that the CSV option sends you the full list, whereas the pdf option downloads only the list visible on the page you are currently viewing.
D. Recipient Clicks
You can also explore how many recipients clicked on a specific link through the Recipient Clicks option, which shows you how each recipient has interacted with the links inside your campaign.
1. Click on the Recipient Clicks tab.
This tab is comprised of three parts: the first column shows the email of the recipient who clicked on a link, the second column shows the link URL on which they clicked and the third column shows how many times they clicked in total.
Click on the three-dots icon at the top right corner above the list of links, to send the information to your account's email as a CSV file, or to download the information as a pdf. Note that the CSV option sends you the full list, whereas the pdf option downloads only the list members visible on the page you are currently viewing.
E. Additional options
Click on the three-dots icon at the very top right corner of the Track link clicks page, to open a drop-down menu of actions you can take in terms of your campaign report, as well as the campaign itself.
Your options are:
- View Design
Allows you to view your newsletter design.
- Share Current Section
Allows you to share the campaign report tab you are currently viewing (Track link clicks), with third parties. You can share for example the content inside the Overview tab, the Recipient Activity tab, etc.
1. Click on Sharing in the drop-down menu.
A pop-up window appears.
2. Toggle the Make this item public option to On.
A copyable url appears. Anyone you share the url with will be able to view the specific section of the campaign report that you chose to share.
Note that when you disable the Make this item public option and then enable it again, the sharing url will change, and the previous sharing url will no longer work.
Allows you to print the section of the report that is currently open on your screen.
- Delete Campaign
Allows you to delete the campaign from within the report.
- Duplicate Campaign
Allows you to duplicate the campaign from within the report.
- Duplicate for non-openers
Allows you to duplicate the campaign for non-openers. Your duplicated campaign will appear at the top of your list of campaigns, and the automatically created email list will consist specifically of the non-openers of the original campaign.
You now have three additional tools located in your vast reporting tool-set and you are ready to maximize the performance of your campaigns by putting this newfound knowledge of analytics to practice. But before you do that, make sure to also take a look at how Moosend helps you track the most popular links on a campaign you have sent.