Introduction to Moosend features

Moosend is a cloud-based email marketing software product. You can use Moosend to create, automate, and manage your email campaigns. Our platform provides many features to enable you to deliver personal, relevant email marketing campaigns to your customers at the right time. 


The following highlights the features of Moosend:

  • Email builder- Design engaging and high-converting email marketing campaigns, landing pages, and subscription forms. With our platform's drag-and-drop editor, you can use a wide selection of designer-made, fully responsive templates to customize to your needs. Create the right message for your audience using custom fields and list segmentation.
  • Personalization - Deliver personalized email experiences by displaying targeted content for different audiences based on your customer's data and available actions. Add personalization tags to make your campaigns relevant and increase conversions. 
  • Automation - Create and schedule personalized campaigns using custom or pre-built automation workflows for cart abandonment, product recommendations, and weather-based recommendations to match your customers' needs. Eliminate repetitive tasks and reach your audience effectively.
  • Tracking - Follow your customer’s steps using behavioral analytics and understand how your customers respond to your campaigns. Use website tracking to collect data and record how customers interact with your website, and create targeted campaigns. 
  • Reporting and analytics - View dashboards and reports available on our platform to get more insights and measure the performance of your campaigns. See what works for your business, monitor trends, and make data-driven decisions.
  • Integration - Connect Moosend with your website and other applications. Import your contacts, campaigns, and landing pages, or set up automated connections between Moosend and other web services, using your API key or by installing supported plugins.