Website tracking enables you to track the website behavior of your visitors, record their actions on your website, and track different types of information that you can later use to perform segmentation or set up automated workflows. You can track events such as, what your site visitors viewed, or what they added to their shopping carts, and create personalized email campaigns that responds to their needs.
Moosend's website tracking can provide the following types of information:
- Date of abandoned cart
- Visited any page
- Visited specific page
- Any purchase made
- Date of purchased a product
- Purchased product name
- Purchased product code
- Purchased product price
- Purchased product category
- Purchased product manufacturer
- Purchased product supplier
- Total number of products purchased
- Total price of products purchased