Set up SPF for email deliverability

The Sender Policy Framework (SPF) helps protect email message senders and recipients from spam, spoofing, and phishing.

A. What is SPF?

The SPF is an email validation system designed to prevent spam email by verifying the sender's IP address. SPF allows administrators to specify which hosts are allowed to send an email from a given domain, by creating a list of authorized hosts in the Domain Name System (DNS) records. Servers use the DNS to check that emails from a given domain are being sent by a host who has permission to do so by the domain's administrators.

This means that you can request that your site administrator creates a record in your DNS to mark our platform's mail servers as valid sending servers for your domain. It only takes a few seconds and will validate your campaigns, which makes it easier for you to reach your recipients' inbox.
Setting up SPF greatly influences your deliverability. Many email clients (e.g. Gmail, Verizon, and others) use SPF to validate that the IP address the email was sent from is trustworthy. It is similar to a credit card authentication right before you make a purchase. 

B. Set up SPF

Our platform gives you the option to set up SPF on your sender accounts but you or an administrator must have control over the DNS settings of your sending domain. 

To set up SPF:

  1. In the top navigation bar, click Account_icon.png and click Settings.NEWIntegration.png
  2. In the menu on the left, click Senders.
  3. In the SPF/DKIM column, you can see which senders have a valid SPF signature indicated by a green check icon.NEW5Sender.png
    Note: If you already have an SPF record, all you need to do is edit the SPF which is already available. Make sure you avoid creating two SPF records as this makes your SPF invalid.

  4. Click Set up SPF/DKIM for the sender address for which you want to set up an SPF record.
  5. Click the Sender policy framework (SPF) drop-down menu to display the SPF records.
  6. Copy and paste the information in the TXT record name and TXT record value fields to your domain's DNS records.
    Note: Depending on your hosting provider, you might need to make small changes to the provided records.
    Important: It takes between 30 minutes to 48 hours to finalize the process before you can move to the next step.
  7. Click Verify DNS record to complete the verification.