What is SPF and why you should care

The Sender Policy Framework, also known as SPF, is an email validation system designed to prevent spam email by verifying the sender's IP address. SPF allows administrators to specify which hosts are allowed to send an email from a given domain, by creating a list of authorized hosts in the Domain Name System (DNS) records. Servers use the DNS to check that emails from a given domain are being sent by a host who has permission to do so by the domain's administrators.

This means that you can request that your site administrator creates a record in your DNS to mark our platform's mail servers as valid sending servers for your domain. It only takes a few seconds and will validate your campaigns, which makes it easier for you to reach your recipients' inbox.

It is a fact that setting up SPF greatly influences your deliverability. Many email clients (e.g. Gmail, Verizon, and others) use SPF to validate that the IP address the email was sent from is trustworthy. Think of it as credit card authentication right before you make a purchase. 

Our platform gives you the option to set up SPF on your sender accounts but in order to do so, you must have control over the DNS settings of your sending domain. Just ask that your administrator sets up your SPF by following the process described below:


1. Click on the Account icon, located on the right top corner of your Dashboard and then, choose the Settings option on the drop-down menu appearing.SPF_and_use_1.png


2. Tap on the Senders tab on the menu on the left.


3. Check which of your sender accounts have a valid SPF signature. Ticked boxes under the SPF / DKIM column indicate sender accounts with valid SPF and DKIM signatures respectively.SPF_and_use_4.png


4. Click on the Set up SPF/DKIM button next to the sender address for which you want to set up a DKIM record.SPF_and_use_5.png


5. On the Sender policy framework (SPF) area, then copy and paste the necessary information to your domain's DNS records. Note that depending on your hosting provider you may need to make small changes to the provided records.SPF_and_use_6.png

Furthermore, it is important to remember that at this point, and in order to finalize the process, it might be necessary that you wait anywhere between 30 minutes to 48 hours before you can move to the next step. After the waiting time is over, visit the page once again and proceed with the final step


6. Come back to your account in our platform, and click on the Verify DNS record button to complete the verification.

Keep in mind that if you already have an SPF record, all you need to do is edit the SPF which is already available. Make sure you avoid creating two SPF records as this will make your SPF invalid.