Create campaign content for your automation's Send Email action

When you are creating an automation workflow, one of the parameters requires creating the campaign content to be sent out.

A. Define the subject and sender of your automation workflow

To define the subject and sender of your automation workflow:

  1. Select a recipe to create your automation. The tasks contained in each step of your selected workflow are shown on the page as well as the riggers and actions needed for the workflow.
  2. When you are on the Then send email campaign action, on the dialog that appears, fill out the Subject line as you want it to appear in your recipients' inboxes.
    Note: Make sure to use brief and explicit subject lines. You can use suggestions to improve your open rate, tags, and emojis just by clicking the corresponding icons.create_campaign_content_automation_campaign_1.png
  3. In the "From" name field, select the sender of your campaign. This is the name and email address that your subscribers see in their inboxes. Make sure to use a name that is easily recognizable to them.

B. Create campaign content

Choose the campaign content to send using the available options. See the following procedures for the different options.

Option 1: Create campaign content using the Rich text editor

To create campaign content using the Rick text editor:

  1. Click the Rich text editor tab. This is the default option. create_campaign_content_automation_campaign_12.png
  2. On the space provided, create a simple HTML message.

Option 2: Create campaign content in the Campaign editor

  1. Click the Campaign editor tab and then click Go to editor. You are directed to the Campaign Editor, where you can create a whole new design.create_campaign_content_automation_campaign_13.png
  2. When you have finished designing your campaign, in the top menu, click Update Campaign & Continue.
  3. Click OK to continue. You are redirected automatically to the Then send email campaign dialog, where you can continue editing the action.

Option 3: Fetch content from an existing campaign

  1. Click the Campaign editor tab and then click Use a ready campaign. create_campaign_content_automation_campaign_14.png
  2. Select the campaign from the drop-down list. You can use content from a campaign that has already been sent out or just a draft campaign.create_campaign_content_automation_campaign_15.png
  3. Click Import to start fetching the content to use in your automation campaign. When the import process is completed, the HTML content of the campaign you selected will be imported to your automation campaign.

Option 4: Create a campaign from scratch

  1. Click the Campaign editor tab and then click Create from scratch. You are directed to the campaign creation process. 
  2. In the Set basic settings step, define the available fields. You can provide the following information:
    Note: To help you fill out the details, next to the fields, a visual Help guide provides you with the needed details.
    • Campaign type
      The campaign type, having to choose between HTML or Plain Text format. You could choose the Plain text only option, but we highly recommend that, unless you have good reason tο opt for plain text, you should prefer the HTML and plain text option. By using the HTML and plain text format you can get accurate reporting out of your campaign which is not an option when using plain text.
    • Campaign name
      The name of your campaign, for internal use only. Use a name that will help you find your campaign later on.
    • Preview text
      The text to the right of your subject line, containing a secondary message that could help you catch your subscribers' attention. Keep in mind that you can also use tags and emojis just by clicking on the corresponding icons. 
  3. Define the settings for tracking your campaign. You can toggle the two options for tracking: create_a_new_reg.campaign_4.png
    • Track your campaign revenue - when switched to Yes, it allows you to enable your campaign revenue tracking if you want us to track your campaign's views and orders.
  4. Click Next to continue.create_a_new_reg.campaign_5.png
  5. In the Design step, you can import your desired HTML content as you would do with a regular campaign, or create a brand new campaign from scratch.
  6. When you have finished designing your campaign, in the top menu, click Update Campaign & Continue, and then click OK to continue.
  7. In the Preview step, edit a setting by clicking the Edit link or checking any missing information. 
  8. If you want to test the look and delivery of your campaign by sending it to a small group of test emails, click Send A Test Email. 
  9. You can see exactly how your campaign looks like and check all of its details. Click Send test to continue with the process.create_a_new_reg.campaign_20.png
  10. If you want to run a spam test in order to make sure that your campaign will reach your subscribers' inbox and not end up in the spam folder, click Spam test and then click Start test.create_a_new_reg.campaign_21.png
  11. When you are ready to save your automation campaign, click Save and return to automation.create_campaign_content_automation_campaign_10.png
  12. You are redirected automatically to the Then send email campaign dialog, where you can continue editing.

C. Select the number of emails per day

  1. Under Emails per day, select the maximum number of emails sent by this action, per day.create_campaign_content_automation_campaign_18.pngThe following options refer to each subscriber:
    • Unlimited
    • Up to 1 email 
    • Up to 2 emails 
    • Up to 3 emails 
    • Up to 4 emails 
    • Up to 5 emails 
  2. Click Save.