Cart abandonment blocks act as subtle reminders to your email marketing campaign recipients, of the purchases they came very close to completing.
You can always send out Card Abandonment automations, but it is always in your best interest to add persuasive features inside your other campaigns, by creating some dynamic content that will reflect the actions your customers had on your website.
Creating a repeatable container, such as the Card abandonment block, is very easy but in order for it to work properly, it requires that you have connected your website to your account. As soon as that is done, you can start setting up your Cart Abandonment block:
A. Setting up a Cart Abandonment block
The Cart Abandonment block has a unique set of setting options that you need to define.
1. Once you have created your Cart Abandonment block, hover your mouse over it and tap on the Settings icon on the menu appearing next to it.
2. Choose a website from the Select website drop-down list.
The websites you have connected to our platform will appear on this list. Choosing one will connect the Cart Abandonment block with the events on that particular website.
3. Select the Number of products to be displayed by adjusting the parameter.
You can use the up/down arrows, or type the value in the available field. The rest of the available settings work exactly like the typical container settings and depend on the type of container you used for your Cart Abandonment block.
B. Editing a Cart Abandonment block
A Cart Abandonment block is automatically filled with dynamic elements.
As soon you transform a container into a Cart Abandonment block the following dynamic elements will appear inside it:
- product image
- product title
- product price
- product code
- product manufacturer
- product category
- product URL
The content of each of these will change based on the current information on the website you connect to the particular repeatable container, via the Select product website menu, and can be discerned by each #product:tag# tag that they contain.
You can freely add to or remove elements as you see fit.
You can also edit the elements and their settings.
Elements that are placed inside a dynamic content container, have an additional field in their settings called the Repeatable Element Tag.
This represents the information they will be pulling out of your website to showcase inside the Cart Abandonment block and it is predefined for each element that is present when the dynamic content container is created but must be defined by you for any new elements that you add.
Please note that you cannot have more than one dynamic content block in your campaign. Also, don't forget to check the other available repeatable container types, such as the Product Recommendation block.