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What are Opt-in settings

In digital marketing, the term Opt-in is used to express the permission given by a customer or a recipient of a mail, email, or other direct messages in order for you to send him merchandise, information, or more messages. 

We call Opt-in settings the procedure that you choose to follow when adding a subscriber to your email list, depending on whether the member's confirmed consent is requested or not. 

You can select one of the following Opt-in types: Single Opt-in, Soft Double Opt-in, and Strong Double Opt-in.