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What are Opt-out settings

In digital marketing, the term opt-out is used to express the method selected for a customer or a recipient of a mail, email, or other direct messages so that they avoid receiving unsolicited product information or more messages.

We call Opt-out settings the procedure that you choose for your recipients to use in case they wish to unsubscribe from any future newsletters.

You can select between a single opt-out or a double opt-out process.