Adding actions to an automation workflow

You can think of automation workflows as a series of events that you set up so that they engage your email list based on conditions you specify. When you create an automation workflow, make sure that it is set up correctly before it is launched. Actions are the pieces of your Automation workflow that represent the "what happens" part. You can select them at any point during your workflow, as long as you have first set the automation trigger that sets things in motion.

When you create a workflow, every intersection on your workflow has a + below it to add steps or actions.

The Select action dialog opens with the Actions tab in the left menu.
The available options are:

Learn more about what each type of Action does by clicking on the above links or take a look at how Conditional / Control steps can work to enhance your automation.