What is an action and how you can use it in an automation workflow

You can think of Automation workflows as a series of events that you prepare beforehand so that they engage your email list while you are focused on working on other things. This means that it is very important for you to make sure that what happens within an Automation workflow is set up correctly before it is launched. Actions are the pieces of your Automation workflow that represent the "what happens" part. You can select them at any point during your workflow, as long as you have first set the Automation Trigger that will set things in motion.

Creating an automation workflow is very easy and you can set up Actions at any point of the process.

Just follow the steps below:

1. Click on the + button, located at every intersection on your workflow.action_and_use_in_workflow_1.png

A pop-up window appears.

2. Choose the Actions tab, on the pop-up that appears.action_and_use_in_workflow_2.png


3. Click on the type of action that you want to add to your workflow.action_and_use_in_workflow_3.png

The available options are:

Learn more about what each type of Action does by clicking on the above links or take a look at how Conditional / Control steps can work to enhance your automation.