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Best practices to maintain your sender reputation

Sender reputation is a factor of the utmost importance in Email Marketing. Maintaining it to a pristine status is far from a difficult task - you just need to check what our platform suggests regarding email marketing ethics and have an all-around good email marketing conduct. 


To keep your reputation intact and make sure that our platform and all of the internet has great respect for your brand: 

  • Never send Spam Emails.

  • Never send campaigns to recipients who have not signed up to one of your email marketing lists or who have not opted-in to a third-party list with which you are verifiably connected.

  • If one of your email lists has been dormant for a long time, make certain that it is still compliant before using it.