How many times does a bounced email get resent before it becomes a hard bounce

If your campaign fails to reach one of your recipients, our platform will keep on trying to deliver it up to 4 times. This is why your Soft Bounces statistics usually need 1 to 2 days to get concrete results.

If the email sent continues to bounce from the recipient’s mail server, then we will characterize the recipient’s email address as a Hard Bounce address and they will automatically be archived in your email lists.

When sending out email campaigns it is very important to be able to distinguish a soft from a hard bounce and recognize why each one might occur since it influences your statistics.