Adding symbols in the subject lines of your email marketing campaigns can do more than just make them look prettier - they can also increase the open rate of your campaigns if used correctly and with proper measure.
A. Adding Emojis
To add an emoji, simply click the emoji icon on your subject line and select the one(s) you want to use. Furthermore, you can find suggestions to improve your open rate when clicking on the tick icon or use personalization tags if you wish by tapping on the hashtag icon.
If the symbols included in your emoji gallery on your subject line aren't what you are looking for, you can add your own using any of the options described below:
- You can just copy the desired symbols (e.g. ☂ ☁ ✈) and then paste them directly on your subject line. Certain symbols do not have a keyboard shortcut assigned to them, so you will have to use the Copy & Paste function of your keyboard to insert them anywhere.
- You can assign a keyboard shortcut to the desired symbol and use that to insert the symbol as you would insert any letter.
Just follow the steps below:
1. Find the symbol you need in your word processor. That is usually done by clicking on Insert and then on Symbol and choosing the symbol you want from a wide variety of options.
2. Assign a shortcut to the symbol, by choosing which button will insert this symbol once pressed.
C. Using shortcuts
If, for instance, you want to assign the Alt+3 shortcut to the heart symbol ♥, click Assign and then press the Alt+3 button combination on your keyboard. Every time you want to add "♥" you will just have to press the Alt+3 combination on your keyboard. Similarly the sun symbol "☼" is Alt+15.
It is easy to find more details on all symbols and their shortcuts.
Keep in mind that little symbols like the ones above look better when a recipient opens your newsletter from a smartphone. Try using them on your campaigns to subscribers who usually open your newsletters using their smartphones and see how your open rates will reach the top.