Following the CAN-SPAM Act, every email sent through our platform contains a One-Click-Unsubscribe link at the end of every newsletter. This link gives your recipients the option to unsubscribe from your email marketing campaigns if they wish to do so. When a recipient unsubscribes from one of your email lists, your list will automatically get updated and the former recipient will be moved to the Unsubscribed tab of the specific list.
To view how many people have unsubscribed from a particular email list follow the steps below:
1. At the top of your Dashboard page, hover your mouse over the Audience tab located at the top of your Dashboard page to reveal the drop-down menu and then click on the Email lists option.
2. Click on the name of the email list to view the statistics regarding the members contained in it.
3. Click on the View all members button in order to check your subscribers' statuses.
4. There you can see the different tabs of statistics for your email list that include:
These statistics give you insight into the current status of the subscribers contained in the specific list, including the email list's unsubscribe rate. Clicking on the Unsubscribed tab will provide you with the list of members who have unsubscribed from that particular email list.