Why do you see repeated campaign opens from the same subscriber

It might occur that you check your campaign's Open Rate located inside in your email marketing reports, and you realize that a specific user seems to have opened your newsletter campaign quite a lot of times.

Best case scenario is that you have truly created such an inspiring campaign that the recipient can't help but open it again and again to admire it once more.

However, if that is not the case, then the reason behind the increase in opens coming from one particular recipient is that they might be using a "Preview Panel" option inside their email account. This means that every time they scroll over your campaign from inside their inbox the campaign's images get downloaded, which is then recorded in our system as a Campaign Open.

No reason to worry though, these "opens" are only added to your Total Opens but not in your Unique Opens count. So you still have a great metric to show you how well your campaign is performing. Either that or you really have a dedicated subscriber - fact than can be equally true since you can definitely create inspiring campaigns with our platform and get your recipients excited.