How can A/B split testing improve your campaign's performance

The A/B split test feature is one of our platform's offerings that we really hope you will get to know and really like, as it is there to help you improve your campaign efforts. A/B split testing helps you figure out which out of two versions of your newsletter is more appealing to (and thus more effective on) your recipients.

By using this feature you can effortlessly check how your recipients interact with two different versions of the same campaign and decide which one is the best one for you to use. Variations over your subject line, your campaign content, or even the campaign senders can be quickly put to the test.

Let's take a  better look at some simple but practical examples:

  1. If you are having a hard time deciding between two subject lines for your newsletter campaign, just use the A/B split test campaign type and send the same campaign with a different subject line. Set your winning criteria so that our platform checks which subject line attracted more attention. Remember that changing your subject line even slightly, using clever punctuation or icons, can boost your open rate significantly. Give it a try.

  2. Similarly, it is a good idea to try the A/B split test campaign type when you want to check different HTML content, dissimilar messages or images, and see which one has the best performance. The winning campaign is the one that gets your message out more effectively.

  3. If you have ever wondered whether it is better to set your campaign sender as a specific person instead of your company name, use A/B split testing and let your recipients decide.

Out of the total number of recipients in your list, you define the percentage of the people who will act as a "test group". The actual recipients are randomly picked up by our platform, and based on their reaction to your campaign variations, the best campaign will be selected and dispatched to the rest of your list. That way the most successful version gets sent out to the majority of your list.