What is the Row Color and how can you use it to design your newsletter

The true secret of a successful email campaign lies in taking a genuine interest in all its details. That is why when you design your latest newsletter using our platform's Editor, you will find that you can bring your newsletter to absolute perfection with ease.

After you have defined your newsletter design's structure using the various Containers, you can also start adding Elements to each available slot, filling the structure with content. Each Container you use comes with its own fully customizable group of Container settings. One of the most useful options contained in the settings is the Row Color.

Let's see how it works:

1. Click on the Settings symbol, appearing on the right side of the Container when you place your mouse over it, to open the Container settings.row_color_and_use_1.png

Make sure that your Container has a few Elements and content of your choice (images, text, etc) added to it so that it is clearly discernible how changing the Row Color affects the look of your newsletter design.

2. Click on the Row Color field, located on the left side of your Editor page.

A color pallet appears. It consists of the following parts:

  • The color gradient map
    Use it to pick the gradient of the color you want to use.

  • The color bar with all the colors available
    Use it to pick the color that you want to use.

  • The transparency bar
    Set to the far left makes the colored area fully transparent, whereas on the far right any transparency setting is removed. 

  • The hex code for the current color choice
    Enter the Hex code or the values for each color constituent separately (R is for Red, G is for Green, B is for Blue and A is for Transparency).

  • The preset color options
    Available are some preset color options for you to choose a color quickly.


3. Change the Row Color using the palette options.row_color_and_use_2.png

For the Row Color change to be made obvious you might want to momentarily increase the Row Padding and/or the Slot Spacing option. This way distance is created between the different components inside the row and the color of the row stands out.

Now that you are familiar with how the color of each row can be changed, make sure you take advantage of it to tweak your design and make it look perfect.