If you wish to know about the world of email marketing, you must learn about it in its particular details. That is why when you design your latest newsletter using our platform's Editor, you will find that you can bring your newsletter to absolute perfection with ease.
After you have defined your newsletter design's structure using the various Containers, you can also start adding Elements to each available slot, filling the structure with content. Each Container you use comes with its own fully customizable group of Container settings. One of the handiest options contained in the settings is the Background Color option available for each separate slot. Typically this setting is left as transparent, but the option is there if you want to use it.
Let's see how it works:
1. Click on the Settings symbol, appearing on the right side of the Container when you place your mouse over it, to open the Container settings.
Make sure that your Container has no Elements added to it so that it is clearly discernible how changing the Background Color of each slot affects the look of your newsletter design.
2. Scroll down to the Background Color field for each separate slot in the Container and tap on it to check the options available.
A color pallet appears. It consists of the following parts:
- The color gradient map
Use it to pick the gradient of the color you want to use.
- The color bar with all the colors available
Use it to pick the color that you want to use.
- The transparency bar
Set to the far left makes the colored area fully transparent, whereas on the far right setting any transparency is removed.
- The hex code for the current color choice
Enter the Hex code or the values for each color constituent separately (R is for Red, G is for Green, B is for Blue and A is for Transparency).
- The preset color options
Available are some preset color options for you to choose a color quickly.
3. Change the Background Color using the pallet options.
For the Row Color change to be made obvious you might want to momentarily increase the Row Padding and/or the Slot Spacing option. This way distance is created between the different components inside the row and the difference between the Background Colour of each slot and the Row Colour stands out.
Now that you are familiar with how the background color of each slot can be changed, make sure you take advantage of it to tweak your design and make it look perfect.