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Send a campaign with dynamic images using personalization tags

Moosend lets you create dynamic content for your campaigns so that each of your recipients sees their own images according to their preferences or categories.

To send a campaign with dynamic images:

  1. On your Moosend page, click the Audience tab on the top navigation bar
  2. Click a specific email list and then click the Create custom fields tab.send_campaign_with_dynamic_images_via_personalization_tags_1.png
  3. Click Add new custom field and fill out the details to create a new custom field, as displayed below. send_campaign_with_dynamic_images_via_personalization_tags_2.png
  4. Click Save custom field to apply your changes. In this example, the field’s tag is:  #recipient:Image# 
  5. Click the View all members tab and update your list with the appropriate image link for each recipient.
    Note: You can also do this very easily with a simple API call.
    send_campaign_with_dynamic_images_via_personalization_tags_3.png
  6. Using the HTML item in the editor, you can add the #recipient:image# field in the HTML content. This enables sending your campaign to each of your recipients with dynamic content pertinent to them.