What is the Specific area of interest recipe and how can you use it

Start sending highly-targeted email campaigns to those who visit a specific page for the first time. Using this recipe you can target visitors with specific product promotions or product recommendations that are related to the page they visited. 
If you want to send campaigns to people who have visited your pricing page or contact page, you can always make the first step yourself instead of waiting for them to contact you.

If you have already found the Specific area of interest recipe among the available recipes, and know how recipes are laid out, then let's go right ahead and see the ingredients of this recipe:

A. Overview


The trigger (1) for this recipe is called When someone browses a specific page and, as its name implies, it fires up your automation when a customer browses a specific page on your website. Following the trigger is the Wait a specific time interval control step (2) which creates a practical distance between the time the customers browse a specific page on your website and the time an email campaign is dispatched to them, based on the Then send email campaign action step (3).


B. Changing the Recipe 

If you are already familiar with how to use Action steps and Conditional / Control steps, you can use that knowledge to change parts of this recipe as you see fit. It's exactly like creating or editing one of your own automation designs: you can add steps, remove steps, or edit the steps already available to fit your design's needs.

You can also save your changes as a custom recipe, and use it at your leisure.specific_area_of_interest_2.png


C. Using the Recipe

A recipe cannot be activated as it is. You first need to complete all the incomplete tasks found in the task list and transform the recipe into a fully functional automation workflow. The Specific area of interest recipe requires only the following tweaks:

1. Click on the When someone browses a specific page trigger.


2. Define the trigger options required using the available fields.specific_area_of_interest_3.png

You will need to define the website where the page browse needs to take place in order to trigger your automation, using the drop-down list of the websites you manage. You will also need to define the actual website path. Click on the Save button when you are done.

3. Click on the Wait a specific time interval step.


4. Set the required time value and measurement unit, on the available fields.specific_area_of_interest_4.png

Click on the Save button when you are done.

5. Click on the Then send email campaign step.


6. Select the appropriate campaign options from the available drop-down menus.specific_area_of_interest_5.png

This type of action requires that you define a Subject line, the "From" name, the Content as well as set an optional Emails per day cap so that a customer won't get more emails than you would want on the same day. Click on Save when you are done.


7. Don't forget to activate your automation by toggling the switch to Active.


Remember, this type of recipe requires that you connect your website to your account so that your automation workflows know when your customers browse specific pages on your website.