Your most engaged subscribers should get special treatment, for instance, a more personalized experience that rewards their engagement.
Using this recipe you can start sending perfectly individualized email campaigns to your subscribers. Let's say one subscriber spends the time to give you more information by changing their country info from [null] to [London]. When that specific Custom Field change occurs for the first time your trigger is activated sending your subscriber a personalized email to say thanks.
If you have already found the Specific custom field value recipe among the available recipes, and know how recipes are laid out, then let's go right ahead and see the ingredients of this recipe:
The trigger (1) for this recipe is called When a specific custom field value is changed and, as its name implies, it fires up your automation when a custom field value that you specify is changed. Following the trigger is a Wait for 0 minute(s) control step (2) which creates a practical distance between the time the custom field value is changed and the time an email campaign is dispatched to your customers, based on the Then send email campaign action step (3).
B. Changing the Recipe
If you are already familiar with how to use Action steps and Conditional / Control steps, you can use that knowledge to change parts of this recipe as you see fit. It's exactly like creating or editing one of your own automation designs: you can add steps, remove steps, or edit the steps already available to fit your design's needs.
You can also save your changes as a custom recipe, and use it at your leisure.
C. Using the Recipe
A recipe cannot be activated as it is. You first need to complete all the incomplete tasks found in the task list and transform the recipe into a fully functional automation workflow. The Specific custom field value recipe requires only the following tweaks:
1. Click on the When a specific custom field value is changed trigger.
2. Select the appropriate custom field options, using the available drop-down menu.
You will need to define the name of the custom field whose value needs to be changed in order to trigger your automation. The associated mailing list is indicated in brackets. Click on the Save button when you are done.
3. Click on the Wait for 0 minute(s) step.
4. Set the required time value and measurement unit, on the available fields.
Click on the Save button when you are done.
5. Click on the Then send email campaign step.
6. Select the appropriate campaign options from the available drop-down menus.
This type of action requires that you define a Subject line, the "From" name, the Content as well as set an optional Emails per day cap so that a customer won't get more emails than you would want on the same day. Click on Save when you are done.
7. Don't forget to activate your automation by toggling the switch to Active.