No better way to keep your e-shop at the top of your customer's thoughts than re-engaging anyone who has made a purchase in the past but has not visited your website in a while.
This recipe is based on the premise that some of your customers might become inactive. As soon as that happens, it is time to send them a reminder of what your brand is all about by dispatching an email campaign - add an offer or an incentive to win them back in no time.
If you have already found the Website re-engagement email recipe among the available recipes, and know how recipes are laid out, then let's go right ahead and see the ingredients of this recipe:
A. Overview
The trigger (1) for this recipe is called When someone browses any page and, as its name implies, it fires up your automation when your site users visit any page on your website. Following the trigger is the Wait a specific time interval control step (2) which sets the time frame before the Not Purchased a Product conditional step (3) check if the site users have made a purchase or not. If they haven't, they are considered inactive and should be sent a reminder about your brand using the Then send email campaign action step (4).
B. Changing the Recipe
If you are already familiar with how to use Action steps and Conditional / Control steps, you can use that knowledge to change parts of this recipe as you see fit. It's exactly like creating or editing one of your own automation designs: you can add steps, remove steps, or edit the steps already available to fit your design's needs.
You can also save your changes as a custom recipe, and use it at your leisure.
C. Using the Recipe
A recipe cannot be activated as it is. You first need to complete all the incomplete tasks found in the task list and transform the recipe into a fully functional automation workflow. The website re-engagement email recipe requires the following tweaks:
1. Click on the When someone browses any page trigger.
2. Select the website(s), where the browse needs to take place in order to trigger your automation, from the drop-down menu.
Based on your choice, events from a selected website will be used, ignoring all other websites, or events from all of your websites will be used. Click on the Save button when you are done.
3. Click on the Wait a specific time interval step.
4. Set the required time value and measurement unit, on the available fields.
Click on the Save button when you are done.
5. Click on the Not Purchased a Product conditional step.
6. Choose the mailing list to which this filter will be applied, from the drop-down menu.
You will need to set to which mailing list this filter will be applied. Your options are:
- Apply to any mailing list
- Apply to mailing list of recipient performing the action
- Apply to mailing list <mailing list>
- ...
Click on the Save button when you are done.
7. Click on the Then send email campaign step.
8. Select the appropriate campaign options from the available drop-down menus.
This type of action requires that you define a Subject line, the "From" name, the Content as well as set an optional Emails per day cap so that a customer won't get more emails than you would want on the same day. Click on Save when you are done.
7. Don't forget to activate your automation by toggling the switch to Active.
Remember, this type of recipe requires that you connect your website to your account so that your automation workflows know when your customers make a purchase on your website.