The first thing that you need to do when creating your own Custom Report is to select the different widgets that you would like displayed. As you might already know, you can add the widgets that suit you best by choosing from the different widget categories available and then explore their amazing potential.
The Website Analytics Category includes information regarding statistics coming from your website. One of the widgets included is named "New vs Returning Customers for a Specific Website". This widget offers you a display of new customers compared to recurring ones based on their purchases. Please note that said widget can be filtered by Website.
1. Select the New vs Returning Customers for a Specific Website widget by clicking on the Add button and then tap on Save.
2. In case you want to change the selected website, tap on the corresponding field at the top of the widget's frame. A drop-down menu with all your websites appears, allowing you to select the one by which you want your widget filtered.
Please keep in mind that there are several filters to choose from that can be applied to the corresponding widgets. Furthermore, you can always export the data of each widget in order to have them at your disposal at all times.