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Create a repeatable HTML campaign


Learn how to create a repeatable HTML campaign in Moosend to fetch new content from a website resource.

A repeatable HTML campaign is a type of campaign that automatically gets new content from a designated website resource. This campaign is triggered when updates occur.

To create a repeatable HTML campaign:

  1. On the menu bar, click Campaigns > RSS and repeatable.

  2. In the top right-hand corner, click New > Repeatable.

  3. On the Set Basic Settings page, enter information for the following items and click Next:

    Set Basic Settings page for a repeatable HTML campaign
    • Campaign type - click HTML or Plain text. We recommend to use the HTML type because it enables accurate reporting.

    • Campaign name - enter a name for your campaign. This name is for internal use only.

    • Subject line - enter a subject line for your campaign as you want it to appear in your recipient's inbox. Make sure that it is brief and explains clearly.

    • Preview text - enter a secondary message that helps to catch the recipient's attention.

    • "From" name/email address - enter the name that displays as the sender of your campaign. Use a name that will be easily recognizable.

    • Reply to - enter the reply-to address for recipients to use.

    • Content URL - enter the path to your marketing campaign content page or resource. For example:


      A content URL is typically designed to be used in email marketing campaigns. It usually has a short URL to avoid issues with broken links, and may also contain parameters for tracking.

    • Send confirmation to - enter the email address that you want to receive a confirmation email when your campaign is delivered.

    • Track your campaign with Google Analytics - enable this option to track traffic for this campaign.

    • Track your campaign revenue - enable this option to track your campaign's views and orders.

  4. On the Choose Email List page, select one or more email lists, or segment(s) of an email list and click Next.

  5. On the Set recurrence page, you can specify how you want to send your recipients an email update for every blog post you publish. In the Set occurrence section, set the Daily/Weekly recurrence or Monthly recurrence switch to Active and select the details for day and time. Click Next.

  6. On the Preview page, review the overview of your repeatable HTML campaign. To edit a setting, click the Edit  link. Any fields with missing information are indicated by RedCrossInCircle.png.

    When you are finished, you can either click Start to activate your campaign, or you can save your changes for later by clicking Save & exit.