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Track link clicks


How to view link performance.

To increase the impact of your email marketing campaigns, it is important to know which parts of your previous campaigns stood out for your audience.

To track the most popular links:

  1. On the menu bar, click Reports > Campaign Reports.

  2. Click the campaign you want to view.

  3. On the menu on the left, click Track link clicks.

    Track link clicks tab
  4. You can now view the following:

    • Click map - shows you the content of your newsletter campaign along with indications on how many clicks each link has received. If you click Show all, the bubbles that appear over your original content correspond to the links that have been clicked; inside these bubbles there is a number, indicating how many times each link has been clicked. The most popular links are the ones with the larger bubbles and the larger numbers inside. To hover your mouse over the area where a link exists and see the total clicks for each link, click Hover.

    • Performance per link - shows you how many clicks each link has received. It displays a list that contains all the unique links of this particular campaign sorted in order of popularity. Each link has its own bar graph showing both Unique Clicks and Total Clicks.

    • Recipient clicks - shows you how each recipient reacted to each specific link inside your campaign. Most likely, the higher the click count, the more interested the recipient was in the content relating to that link.

  5. To download the information as a PDF, in the top-right corner of the widget you want to download, click three_dots_icon.png and click Download PDF.

  6. Optionally, you can click Export Data to export the information to your account email as a CSV file.