Skip to main content

What's new in Moosend


An overview of new features in the latest release.

The latest product news and updates to Moosend.

January 2024

Added DMARC sender verification to improve deliverability

To improve email sender authentication and thus prevent your campaigns from being marked as spam, we've added DMARC to the existing SPF and DKIM verification. Domain-based Message Authentication, Reporting and Conformance (DMARC) ensures the destination email systems trust messages sent from your domain and helps the receiving system decide how to handle messages from your domain that fail SPF or DKIM checks. More details are available on the Deliverability pages.

Introducing new conditions for the Conditional Visibility feature in the Campaign Editor

The conditional visibility settings let you show or hide different content based on specific conditions. You now have more conditions and comparers at your disposal. We’ve added the following conditions:

  • Date (is, is not, is less than, is more than)

  • Number (is not empty, is empty, is, is not, is less than, is more than)

  • Text (is, is not, is not empty, is empty, contains, does not contain, starts with, ends with)

You can find more details in the documentation Set a visibility condition.


November 2023

Generative AI-enhanced text

With the power of AI-driven text suggestions, you can now enhance your email marketing campaigns by generating ready-to-use texts for your campaign subject line, preview text, and in your text items, also in landing pages and subscription forms.

You can generate the text based on keywords you enter, and you can specify the purpose of your text by choosing from the built-in options.

The AI writer for Preview text

Audience discovery

You can use audience discovery to find, organize, and target different groups of customers based on their specific interests, buying intent, and where they are in the sales funnel. These insights can help you to improve the relevancy of your campaigns.

For example, you can:

  • Create targeted campaigns to increase conversions within a specific category

  • Better monitor your products’ popularity

  • Identify new profitable opportunities

  • Increase brand penetration

  • Target buyers loyal to your webshop with new product launches

  • Cross-sell or upsell to another category or within a specific category

  • Swap to an alternative brand within a category

With audience discovery enabled, this information is applied as colored tags on each of your email list members, allowing you to make advanced filtering using these tags as segmentation criteria.

You can create custom segments based on audience discovery tags and use this information to help manage your audience.

Audience discovery

Audience discovery automations

We’ve extended audience discovery with the ability to create premade segments and campaigns, which helps you provide more personalized content to customers with high purchase intent with minimal effort. For further information, see Understanding audience discovery automations.

August 2023

Updated navigation

We've simplified and updated the header, and this means that most of the settings which used to be under your account icon Account you'll now find under More in the menu bar.


June 2023

Moosend user documentation

We've launched a new user documentation site for Moosend after migrating the Moosend help articles from Zendesk to Paligo, the documentation team's authoring tool. We've chosen the new site's theme and functionality to ensure that it not only delivers the information you need but also strikes a balance between the Zendesk user experience and the Sitecore style.

The new Moosend user documentation site

April 2023

Text editor improvements

We've moved the text editing options from the right pane of the editor into a toolbox that now appears at the top of the text item. This change makes it easier and quicker to access commonly used formatting options. You will see this change when you edit a text item, for example, in a campaign or when you add a link.

The text toolbar

March 2023

  • Conditional visibility improvements

    We've made user interface and functional improvements to the conditional visibility setting, which lets you send targeted content to recipients that meet specific conditions. You can now add up to 10 conditions per layout and choose whether to hide or show the content based on those conditions. By using custom fields in the conditions, you can send personalized campaigns to your recipients based on their age, location, or any other relevant data.

    Conditional visibility setting
  • Mobile version

    Moosend now features a mobile-friendly design, optimized to improve the user experience on mobile devices. You can access all main Moosend features, such as email lists, campaigns, growth tools, and reports, via a mobile web browser. You can also manage your account settings, send campaigns, publish landing pages and forms, view your automations and dashboards, all on the go. You can switch from your desktop to your mobile device, allowing you to resume your work exactly where you left off.

    Mobile view
    Mobile view menu

February 2023

Integration with Sitecore Content Hub DAM - The integration with Sitecore's Digital Asset Management system enables you to use your Content Hub images in your campaigns and your campaign templates.

Uploading an image from Sitecore Content Hub DAM

January 2023

Improved user experience - We've significantly enhanced performance in the editor so you won't experience a delay when editing large campaigns.

December 2022

API documentation

For an improved user experience, we have moved the API documentation from Apiary to a new site. The site uses a modern API tri-pane layout that lets users see simultaneously the topic outline in the left pane, the API content in the middle and the code samples in the right pane. We also use a single page structure so that users can easily navigate to and find the specific topic or endpoint they require on the same page.

The API content is divided into two distinct sections. The Getting Started section includes an overview of the API, standard API topics for onboarding API users, and a walkthrough for creating API requests. The API reference section includes a description of each endpoint and method to use, request and response parameters, and code samples in different programming languages such as, cURL, Java, Go, and Python.

API documentation tri-pane layout

September 2022

  • Wheel of fortune (WOF)

    You can now add a Wheel of fortune (WOF) to a form on your landing page or subscription form. By adding a WOF, your audience gets to spin a wheel in a form and win discounts or any offer you have set in exchange for subscribing to your email list.

    Wheel of fortune
  • Promotional pop-up

    In addition to the different subscription forms you can create in Moosend , you can now create another type of form called promotional pop up. This type of form is used mainly to promote a special message, like a new product offer, a sale, or an event that you don't want your visitors to miss. To help you get started with the design, you can choose from the available templates.

    Promotional pop-up templates
  • Save custom items for reuse

    The editor now allows you to save custom items in your newsletters and landing pages. Previously, you could only save custom layouts for reuse. Now, you can save any item you've created from scratch or customized, for example, a button or a timer, or any other reusable items.

  • Code mode in landing page and subscription form editors

    The code mode has been added to the landing page and subscription form editors. Previously, you could only use code mode in the campaign editor for newsletters. This mode lets you get a read-only view of the HTML code of your landing pages and subscription forms, download the JSON files of your Moosend templates, or upload JSON files of templates from another source.

  • Additional editor enhancements

    The editor has added more options for designing your newsletters, landing pages, and subscription forms. You can now adjust the width of your newsletter into preset sizes, select a newsletter layout's background image position, add shadow to items, set default fonts, and switch the default article image position.

June 2022

  • Editor redesign

    To improve usability, several improvements have been made to the design of the campaign editor, landing page editor, and subscription form editor. You can see a top menu where you can access different modes and options. In the left pane of the editor, you can access layouts, items, and settings and in the right pane, you can see the layout- or item-specific settings. Additional enhancements have also been added to allow users to zoom in and out, resize the editing area, and access help articles from within the editors.

    The campaign editor showing the new top menu and panes.
  • New comments mode

    You can now add comments to an item or a container when you design your campaigns, landing pages, or subscription forms. Using comments mode, you can collaborate with team members by adding and replying to comments and marking them as resolved or unresolved. You are also notified as a team member when another member adds a comment to a design you're working on.

  • Redo option

    You can now restore any actions that were undone in your newsletter, landing page, or subscription form design. (Previously, you were able to undo any action but you had to redo everything manually if you wanted to go back to the previous actions).

    The redo button is placed after the undo button in the top bar.

  • Code mode enhancement

    When you are working on your campaigns, you can now use code mode to get an actual read-only view of the HTML code of your design. This enables you to check the code of your current newsletter template before copying the HTML code and sharing it with others.